In a video clip that only lasts six seconds, WWE is promoting a “Pitch Black” match in association with Mountain Dew for January’s Royal Rumble event. Precisely what this match remains to be seen, but it appears to be something cinematic due to no lights being shown, and given the creepy feel, many are assuming it could feature Bray Wyatt’s return to the ring. Alternatively, some believe it could be the blow-off to Edge vs. Finn Bálor, which had previously been rumored to be a Hell In A Cell.
The name for the match comes directly from the Mountain Dew drink of the same name, and while it doesn’t matter, some will likely find humor in WWE naming a match after a type of soda. However, the company has shown in the past it can make big money from such arrangements, as a partnership with Netflix last year involving ringside zombies to promote Batista’s Army of the Dead movie pocketed the company a cool million dollars. So given that, it wouldn’t be surprising to eventually hear WWE made a similar month for a tie-in with Mountain Dew to promote Pitch Black.
- Drew McIntyre Teases Match With Unexpected Name - April 2, 2026
- Janel Grant’s Latest Court Filing Reveals Who Vince McMahon Told About Their Relationship - April 2, 2026
- Bret Hart Reveals The Finishing Move He Refused To Take - April 2, 2026
