Ric Flair has aimed at WWE, accusing the company of trying to damage his legendary legacy by blocking his collaboration with the Roots of Fight apparel brand. The 16-time world champion, now aligned with AEW, voiced his frustration on X.com after discovering the restriction on Tuesday. Going on to share his notable career achievements, including an acclaimed 30 for 30 documentary, Flair also expressed gratitude for his current employer, Tony Khan, and asked WWE management, “What more of my legacy do you want to destroy, WWE?”
Roots of Fight is a premium lifestyle apparel brand founded in Vancouver, Canada, by Jesse Katz and creative partner Richard Lawley. Launched around 2012-2013, it honors the improbable achievements of combat sports icons and cultural legends through high-quality, heritage-inspired clothing and compelling storytelling. Beginning with Muhammad Ali, Mike Tyson, Bruce Lee, and Joe Frazier, the brand quickly expanded into MMA, the NFL, and entertainment. Early organic endorsements from stars like Dwayne “The Rock” Johnson propelled it into a coveted lifestyle label worn by athletes and celebrities worldwide, leading to a deal with WWE.
